The best Logos, Adverts, Web Sites or designs do not happen by accident – they are very well planned and time has been taken to get the look and feel exactly right.
Fides start the design process by brainstorming an idea with the client, getting a very good feel of what has worked in the past, how the company is perceived and how the current brand came into existence. Once this initial meeting has taken place Fides create a design brief for the new logo, new advertising campaign or the new Web Site. Time is taken to research the market, competition and alternative ideas so that the look and feel is right for presentation and discussion.
On presentation back to the client we submit a few different styles and ideas so that the design discussion can focus on the good points and dismiss the wrong views. Subsequent presentations are held until the final look and feel has been agreed by all parties.
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